Warburtons Benefits from Trade Promotion Management through UpClear Partnership

Warburtons, Britain’s largest bakery brand and 2ndlargest FMCG brand, is leveraging UpClear’s BluePlanner solution to take its trade promotion management operating model to the next level.

Warburtons chose a SaaS/cloud-based system that could grow alongside its needs and demonstrate flexibility throughout the deployment phases and beyond. The solution had to be rapidly deployable, provide strong workflow management, integration capabilities, and allow for post-promotional analysis and external data integration.

The innovative BluePlanner was selected as an integrated Revenue Management solution that combines Sales Planning, Trade Promotion Management, Analytics, and Optimisation. It gives Key Account Managers maximum visibility on performance of their individual accounts, whilst consolidating information for Sales Management, Finance, Marketing or Supply Chain.

Relying on an agile methodology, UpClear deployed the system to pilot users in 5 weeks. The full deployment was completed 3 months after kick off, including integration with other Warburtons systems.

“Warburtons have benefitted from UpClear’s agile approach to the project. The delivery of a pilot within the first two months of the project has been a real win for the business.

UpClear worked closely with the business community, providing an effective approach to query resolution through their hands-on workshops and providing flexibility in design at short notice. They are good at driving the regular communication throughout the project and ensuring that it moved forward with pace. – Tim Smith, IT Project Manager at Warburtons.

About Warburtons

Founded in 1876 in Bolton, England, Warburtons is a private family-owned business and the largest family-owned bakery business in the country, employing around 4,500 people across the UK.

Now the most recognised bread brand in the UK, Warburtons has doubled in size in the last decade to become a £500 million-a-year business. More than a quarter of all bakery products consumed in the UK are produced by Warburtons.

About UpClear

UpClear is a global Enterprise Software provider to the Consumer Packaged Goods industry.

UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Sales Planning, Trade Promotion Management, Analytics, and Optimization. Its ease of use, intuitive design, and flexibility make it a valuable integrated solution across the entire organization.

We serve clients in 20 countries across America, Europe, Asia, and Africa from our offices in New York, London, and Hong Kong.

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