The Promotion Optimization Institute hosted a webinar on “Delivering Revenue Management Best-Practice via SaaS to Gain Trade Investment Insights."

Watch a Webinar on “Delivering Revenue Management Best Practice via SaaS to Gain Trade Investment Insights”

The Promotion Optimization Institute (POI) recently hosted a webinar on “Delivering Revenue Management Best-Practice via SaaS to Gain Trade Investment Insights,” featuring one of UpClear’s premier clients – Eagle Family Foods Group, LLC.

“Mark Horner, Director Sales & Strategy, Eagle Family Foods, will present the challenges that a successful, rapidly growing, and evolving Private Equity-backed CPG company faced managing its trade investments.

Mark will discuss how, working in collaboration with UpClear, they have delivered Revenue Management best-practices, which will bring significant business benefits through unprecedented insights into their trade spend.”

Click here to watch this webinar!

About UpClear:

UpClear is a leading global Enterprise Software provider to the Consumer Packaged Goods (CPG) industry.

UpClear’s BluePlanner software is a best-in-class platform for Revenue Management, covering Customer Business Planning, Trade Promotion Management (TPM), Analytics, and Optimization (TPO).

UpClear serves clients in over 20 countries across America, Europe, Asia, and Africa from our offices in New York, London, and Hong Kong, and branches in France, Singapore, and Australia. Clients and brands we work with include Danone, Equal, Evian, Ferrero, Jelly Belly, Hovis, King Arthur Flour, King’s Hawaiian, LALA U.S., Lundberg Family Farms, Reckitt Benckiser, Splenda, Treasury Wine Estates, Twinings, Warburtons, and Zest.

With our flexible and modular cloud platform, UpClear ensures that smaller and larger companies can benefit from our best-in-class Revenue Management solution efficiently and risk-free.

For more information on UpClear, visit

Book a Demo