“In the last few years, technology innovation in the consumer goods industry has been significant, especially around AI and predictive analytics. Despite this growth and innovation, a number of companies in the industry still have not addressed the process and foundations of data”
Trade promotion management and optimization is not just one of the largest budgetary line items for a Consumer Good’s company, it also has a powerful impact on the success of the product and brand. Consumer Goods Technology magazine interviewed UpClear Executive, Rajeev Prabhakar, Client Services Director, Americas to provide insight into trade promotion solutions, where to start, and what to expect from the implementation journey. From best industry practices to the benefits companies can realize from following the rules of effective trade promotion management, Rajeev’s insights will put you and your team on the right track.
You may read the full article here.