UpClear Features on Consumer Goods Technology “PathToPurchaseIQ” Trade Promotion Management report to discuss key industry challenges and technology trends around the TPM practice

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“While the call for transformation is loud and clear, the process is still going slowly”

UpClear’s Thierry Soudee (Founder & CEO) participated on a panel discussion along with representatives from Rich Products, Pernod Ricard, BlueBuffalo Co and Eversight to discuss tools that companies are using to transform their traditional practices into strategic efforts and uncover new growth opportunities.

You may read the full article here .