UpClear Features on Consumer Goods Technology’s “Trade Promotion Management Solutions Guide 2019”

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Consumer Goods Technology asked experts to reflect on the future of Trade Promotions.

UpClear’s Rajeev Prabhakar participated on a panel discussion which explored provides thought leadership on navigating the challenges and opportunities involved in rethinking traditional trade promotion to meet the dramatically changing demands and behaviors of both shoppers and retailers.

You may read the full discussion here.