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Dairy Giant Grupo LaLa Manages Trade Spend in Mexico (and the USA) with BluePlanner TPM 

Organizations We Support in 2022

BluePlanner TPM is the Right Fit for Electrolit USA

Articles

Setting Customer Goals with TPM 

Managing Growth Your mission used to be getting on the shelf and...
Articles

TPM Helps Determine the Trade Accrual

What is the Trade “Accrual?”  The generally accepted accounting principle (GAAP) of “periodicity”...
Articles

5 Things to Do When You Need TPM 

Getting Ready for TPM We’ve never heard a company say they would...
Articles

How to Calculate Promotion ROI

In Consumer Goods, a lot of money is spent on promotions. To...
Articles

How Plant-Based Brands Manage Trade Spend

Growing plant-based food and beverage brands have common challenges to plan sales,...
Articles

Requirements to Calculate ROI on Your Promotions

To see our latest thoughts on calculating ROI on your promotions, see...
data management & analytics
Articles

Data Management and Analytics in the New Normal

What to do when you can no longer “trust your gut”?  The...
Articles

Sweets and Snack Brands Use BluePlanner TPM for Sales Planning & Trade Spend Management 

Sales planning and trade spend management for a Consumer Goods snack category...
Articles

IBP: Helping Sales Teams in S&OP 

Challenges Creating Sales Team’s Input to S&OP  Something we hear about consistently...
Articles

Timing for TPM: Fast Setup for Quick Wins

Consumer goods companies adopt Trade Promotion Management (TPM) because they need better,...
Articles

The Trade Spending Tidal Wave & How Pros Ride it  

The money you spend on promotions -trade spending – is like the...
Articles

TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets

Retail Environments across the Asia-Pacific Region  The level of cultural and economic...
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