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Articles
Setting Customer Goals with TPM
Managing Growth Your mission used to be getting on the shelf and...
Articles
TPM Helps Determine the Trade Accrual
What is the Trade “Accrual?” The generally accepted accounting principle (GAAP) of “periodicity”...
Articles
5 Things to Do When You Need TPM
Getting Ready for TPM We’ve never heard a company say they would...
Articles
How to Calculate Promotion ROI
In Consumer Goods, a lot of money is spent on promotions. To...
Articles
How Plant-Based Brands Manage Trade Spend
Growing plant-based food and beverage brands have common challenges to plan sales,...
Articles
Requirements to Calculate ROI on Your Promotions
To see our latest thoughts on calculating ROI on your promotions, see...
Articles
Data Management and Analytics in the New Normal
What to do when you can no longer “trust your gut”? The...
Articles
Sweets and Snack Brands Use BluePlanner TPM for Sales Planning & Trade Spend Management
Sales planning and trade spend management for a Consumer Goods snack category...
Articles
IBP: Helping Sales Teams in S&OP
Challenges Creating Sales Team’s Input to S&OP Something we hear about consistently...
Articles
Timing for TPM: Fast Setup for Quick Wins
Consumer goods companies adopt Trade Promotion Management (TPM) because they need better,...
Articles
The Trade Spending Tidal Wave & How Pros Ride it
The money you spend on promotions -trade spending – is like the...
Articles
TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets
Retail Environments across the Asia-Pacific Region The level of cultural and economic...
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