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The latest from UpClear
Dairy Giant Grupo LaLa Manages Trade Spend in Mexico (and the USA) with BluePlanner TPM
Organizations We Support in 2022
BluePlanner TPM is the Right Fit for Electrolit USA
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Setting Customer Goals with TPM
December 22, 2022
Managing Growth Your mission used to be getting on the shelf and...
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Articles
TPM Helps Determine the Trade Accrual
What is the Trade “Accrual?” The generally accepted accounting principle (GAAP) of “periodicity”...
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Articles
5 Things to Do When You Need TPM
Getting Ready for TPM We’ve never heard a company say they would...
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How to Calculate Promotion ROI
September 28, 2022
In Consumer Goods, a lot of money is spent on promotions. To...
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Articles
How Plant-Based Brands Manage Trade Spend
August 30, 2022
Growing plant-based food and beverage brands have common challenges to plan sales,...
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Articles
Requirements to Calculate ROI on Your Promotions
To see our latest thoughts on calculating ROI on your promotions, see...
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Data Management and Analytics in the New Normal
What to do when you can no longer “trust your gut”? The...
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Sweets and Snack Brands Use BluePlanner TPM for Sales Planning & Trade Spend Management
Sales planning and trade spend management for a Consumer Goods snack category...
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IBP: Helping Sales Teams in S&OP
Challenges Creating Sales Team’s Input to S&OP Something we hear about consistently...
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Articles
Timing for TPM: Fast Setup for Quick Wins
Consumer goods companies adopt Trade Promotion Management (TPM) because they need better,...
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The Trade Spending Tidal Wave & How Pros Ride it
The money you spend on promotions -trade spending – is like the...
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Articles
TPM in Southeast Asia: Understanding and Winning Across a Diverse Set of Markets
March 22, 2022
Retail Environments across the Asia-Pacific Region The level of cultural and economic...
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