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Trade Promotion Management Software
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The latest from UpClear
Bubbling with Excitement: Martinelli’s Picks BluePlanner TPM
Savor Success: BluePlanner Empowers Nissin’s Noodle Empire
How C.A. Fortune Boosts Business with BluePlanner
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Establishing Effective IBP Operating Models During Challenging Market Conditions
April 21, 2023
In an environment of financial pressures, political instability, increased competition, and changing...
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Articles
Why Base Volume is So Important in Consumer Goods
March 30, 2023
In Fast Moving Consumer Goods (FMCG) there is a very familiar progression...
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Articles
Setting Customer Goals with TPM
December 22, 2022
Managing Growth Your mission used to be getting on the shelf and...
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Articles
TPM Helps Determine the Trade Accrual
What is the Trade “Accrual?” The generally accepted accounting principle (GAAP) of “periodicity”...
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Articles
5 Things to Do When You Need TPM
Getting Ready for TPM We’ve never heard a company say they would...
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How to Calculate Promotion ROI
In Consumer Goods, a lot of money is spent on promotions. To...
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Articles
How Plant-Based Brands Manage Trade Spend
Growing plant-based food and beverage brands have common challenges to plan sales,...
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Articles
Requirements to Calculate ROI on Your Promotions
To see our latest thoughts on calculating ROI on your promotions, see...
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Articles
Data Management and Analytics in the New Normal
What to do when you can no longer “trust your gut”? The...
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Articles
Sweets and Snack Brands Use BluePlanner TPM for Sales Planning & Trade Spend Management
Sales planning and trade spend management for a Consumer Goods snack category...
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Articles
IBP: Helping Sales Teams in S&OP
Challenges Creating Sales Team’s Input to S&OP Something we hear about consistently...
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Articles
Timing for TPM: Fast Setup for Quick Wins
Consumer goods companies adopt Trade Promotion Management (TPM) because they need better,...
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