As an established national brand, with an advanced process and leadership team devoted to trade promotion. With a sizable amount of spend devoted across trade promotion, the time has come where it isn’t enough to simply manage trade promotion, but to optimize, and to take an advanced approach to post event analysis. At this stage, where your brand is, in regards to RGM, needs to be taken to the next level of maturity, with a roadmap that is more data driven and strategic.
That is where this resource center comes into play, with a dedicated focus on RGM, In-depth Analytics, and Advanced Capabilities such as Artificial Intelligence and Machine Learning
Thought leadership leveraging partners such as Atheon Analytics, and leading consulting groups. Content will vary from webinars and panels, to case studies, white papers, and articles that provide best practices in this area of focus.
So they can