Route to Market:
A Food Service or Professional business has different dynamics than retail. Different SKUs, Long-term rebates, not short-term promotions. “Operators,” not retailers. The management of this channel, however, is no less important than retail. For Food Service/Pro requirements, BluePlanner is deployed with dedicated long-term contract planning. These can be set up for a variety of planning requirements. Customer and product selections can be simplified, enabling you to- for example- apply a deal to all SKUs in a brand. Rate or percent deal entry. Volume-based deal tiers.
The major benefits of incorporating your Food Service/Pro business into BluePlanner is that because it is one platform, there will be just one place to go to understand the performance of your entire business; sales, trade spending, and margins.