UK Retailers increasing promotions to compensate for lower food price inflation

The Grocer is a leading UK weekly Magazine covering the Consumer Goods sector. A recent publication studies the effects of a slower food price inflation.

In the current UK economy, price sensitivity is at its highest level in years. Price promotions on fast-moving consumer goods are a great lever for retailers to balance the impact of inflation, and continue to attract and retain consumers.

That puts even more pressure on brand manufacturers, who need to ensure that promotions remain effective in ROI. More than ever, a comprehensive and collaborative system for promotion planning and analysis is necessary. Today’s technology has made these systems more robust, intuitive to use, easy to deploy, and very economical.

Read more at The Grocer

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