UpClear Takes Five Enterprise Planning Best-in-Class Distinctions from Promotion Optimization Institute 

UpClear has been awarded five “Best-in-Class” distinctions by the Promotion Optimization Institute (POI) in their 2022 Enterprise Planning (EPx) Vendor Panorama:  TPx Users Experience Headquarters Analytics & Insights Internal Collaboration TPx for Tier 2/3 and Tier 1 International Geographies RGM for Tier 2/3 and Tier 1 International Geographies  The Promotion Optimization Institute brings together manufacturers, retailers, solution providers, analysts, […]

Data Management and Analytics in the New Normal

data management & analytics

What to do when you can no longer “trust your gut”?  The recent paradigms shift driven by COVID 19 has further increased Consumer Goods Brands focus on their ability to access data towards better decisions around commercial strategy and the wider Revenue Management approach.  Key trends observed across retail and consumer landscape  Assortment Rationalization -> retailers have revised their category management approach to simplify assortments, become […]

TPM & the Full Trade Spend Suite

What is TPM, TPO, IBP, and RGM?  Like any growing business, there are growing pains, and certain points where the shift to a tech solution becomes imperative. Every consumer goods’ brand has seen different points of the sale process become more difficult with growth, especially managing promotions, trade spend, and deductions. These take up more […]

UpClear’s BluePlanner for Essentia Water

#OverachievingH2O  Bottled water is everywhere, and new categories of enhanced, or luxury products have emerged within the space. From “hydration goals” to sponsored event and celebrity endorsements, brand leaders have emerged in this healthy category that is estimated to be worth 7.3 billion USD. The Essentia Water brand especially, has become synonymous with high performance, including campaigns with Kansas City Chiefs quarterback, Patrick Mahomes and many other celebrity athletes, models, and recording […]

Process Simplification Delivered: Tata Consumer Products

Company Background Tata Consumer Products UK Limited is a £238 Million CPG manufacturer with a primary focus in Tea, Coffee and beverage drinks. The Parent Company, Tata Consumer Products Limited (“TCPL”) is a multinational company with headquarters in Kolkata, India. It is the world’s second largest manufacturer and distributor of tea, a major coffee producer and in the UK has recently launched a squash dilute […]