Why Base Volume is So Important in Consumer Goods
In Fast Moving Consumer Goods (FMCG) there is a very familiar progression from a “sell at all costs” philosophy to a point at which distribution and velocity growth has leveled-off and strategy changes. At this point, trade spending very frequently has become a value equal to 25% of gross revenue. There is a shift to […]
Kraft-Heinz Japan Upgrades to Latest Version of BluePlanner for Revenue Management
The Kraft Heinz Company is the fifth largest food and beverage company in the world, operating in over 40 countries, generating over $26bn in net sales in 2020. A globally trusted producer of delicious foods, Kraft Heinz provides high quality, great taste, and nutrition for all eating occasions whether at home, in restaurants, or on […]
UpClear Takes Five Enterprise Planning Best-in-Class Distinctions from Promotion Optimization Institute
UpClear has been awarded five “Best-in-Class” distinctions by the Promotion Optimization Institute (POI) in their 2022 Enterprise Planning (EPx) Vendor Panorama: TPx Users Experience Headquarters Analytics & Insights Internal Collaboration TPx for Tier 2/3 and Tier 1 International Geographies RGM for Tier 2/3 and Tier 1 International Geographies The Promotion Optimization Institute brings together manufacturers, retailers, solution providers, analysts, […]
Customer data integration
POS & distributor data integration
Predictive modelling
Category analyses
Price increase modelling
Promotion analysis
Margin pool analyses
Data Management and Analytics in the New Normal
What to do when you can no longer “trust your gut”? The recent paradigms shift driven by COVID 19 has further increased Consumer Goods Brands focus on their ability to access data towards better decisions around commercial strategy and the wider Revenue Management approach. Key trends observed across retail and consumer landscape Assortment Rationalization -> retailers have revised their category management approach to simplify assortments, become […]
TPM & The Full Trade Spend Suite
What is TPM, TPO, IBP, and RGM? Like any growing business, there are growing pains, and certain points where the shift to a tech solution becomes imperative. Every consumer goods’ brand has seen different points of the sale process become more difficult with growth, especially managing promotions, trade spend, and deductions. These take up more […]