La société Diamond Foods, implantée en Californie du Nord, a entamé le processus de mise en œuvre de la solution UpClearBluePlanner Trade Promotion Management (TPM) pour la planification et la gestion des ventes et des promotions, ainsi que pour la gestion des dépenses commerciales et des remises.
Under the ownership of Blue Road Capital, the iconic 111-year-old nut producer is transforming its brand as consumers shift to incorporate more plant-based products in their diets. Part of that transformation is gaining efficiency in business processes, improving collaboration between functions, and increasing the depth and timeliness of data that provides visibility into performance and business results.
BluePlanner TPM is Software as a Service (SaaS) purpose-built for planning and execution of the sales process in Consumer Goods. With its adoption, Diamond Foods will add structure and control to their sales planning and deduction management processes. The structure of the data facilitates the availability of insights in both operational reporting and analytic dashboards. And, with a goal to automate as much as possible, BluePlanner integration capabilities — “Data Enablers” — will be used to create connections with other business systems to import and export data to/from the platform.
Continuing a trend that is an important success indicator for UpClear – repeat use- Diamond Foods team members have prior experience with the BluePlanner platform. We at UpClear are proud that their prior exposure to our product was positive and that they have the confidence in BluePlanner to apply it to their business.
UpClear développe des logiciels destinés aux marques de biens de consommation afin d'améliorer la gestion des ventes et des dépenses commerciales. Sa plateforme « BluePlanner » ( platform ) est une solution intégrée qui prend en charge la gestion des promotions commerciales, l'optimisation des promotions commerciales, la planification commerciale intégrée et la gestion de la croissance du chiffre d'affaires.
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