Module

Top-Down Target Setting

Create a clear growth plan quickly by setting top-down volume, revenue, and spending targets and easily linking to bottom-up plans

Key Functions Supported

  • Marketing commercial

Top-Down Targets That Drive Results

Give account-level decisions tighter control and stronger alignment, with system-driven spreading, live roll-ups, and net sales and profit metrics calculated automatically

Rapid creation of a clear growth plan

Start from last year's actuals or account roll-ups and spread targets down automatically

Immediate visibility to profit impacts of changes

Net sales and profit metrics are calculated automatically as you adjust targets

Fewer manual errors, less risk of corruption

System-driven spreading and roll-ups keep every level consistent

Clear linkage between top-down and bottom-up

Roll up account plans and compare them directly to the targets

The Building Blocks to Get You There

Volume, Revenue & Spend Targets

Set and manage top-down targets for volume, revenue, and spending, with net sales and profit metrics calculated automatically.

Flexible Starting Points

Start from last year's actuals, the roll-up of account plans, or values you enter or upload.

Automatic Spreading

Adjust a target once and spread the change down to lower levels of customer, product, and time.

Compare Plans to Targets

Easily compare bottom-up plans to top-down targets, keeping both views connected.

FAQs About Top-Down Target Setting in Blue RGM

Top-Down Target Setting starts from last year's actuals, the roll-up of account plans, or entered and uploaded values, then spreads targets down to customer, product, and time automatically.

Top-Down Target Setting calculates net sales and profit metrics automatically as targets are adjusted, so the impact is visible right away.

Top-Down Target Setting handles allocation and roll-ups in the system, keeping every customer, product, and time level consistent with the target.

Top-Down Target Setting rolls account plans up into targets and lets teams compare bottom-up plans directly to those targets.

Cas d'utilisation connexes

Définir des objectifs/budgets

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