Consumer Goods brands are approaching or already in their busiest time of year: annual planning. UpClear hosted a discussion around this critical and often (unnecessarily) stressful time within the promotional lifecycle with two growing brands: Crystal Farms Dairy and Valio USA. Both brands leverage the TPM platform, BluePlanner, and throughout the discussion highlighted unique points where the software solution has benefitted their organization.
Modérateur :
Rajeev Prabhakar – Directeur des services clients pour les Amériques, UpClear
Intervenants principaux :
Chris Schleper – Directeur du développement commercial, Crystal Farms Dairy
Mark Conway – Responsable senior du marketing client, Valio USA
Intervenants :
Tom Hoder – Responsable des ventes au détail, Crystal Farms Dairy
Robert Diaz – Directeur commercial de la région Ouest, Valio USA
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