If you have a sweet tooth, chances are you are familiar with Jelly Belly Candy. An iconic name in the world of confectionery, Jelly Belly is known for its gourmet jelly beans and wide range of innovative sweets. Jelly Belly joined UpClear in 2016 as a family-owned business with a legacy of quality and innovation but a need for deeper insights into trade spend and more structure in promotion planning and settlement. This was especially important in a category driven by seasonality and retail dynamics.
To meet these needs, Jelly Belly turned to UpClear’s BluePlanner platform. With BluePlanner, the Jelly Belly team has deeper visibility into trade promotion performance, and streamlined deduction management. The platform empowers the sales and finance teams to collaborate around a shared source of truth, allowing for more strategic planning and more detailed and accurate actualization of trade expenses.
Chez UpClear, notre mission est de donner aux marques de biens de consommation les moyens d'optimiser leurs performances en termes de chiffre d'affaires et le retour sur investissement de leurs actions commerciales grâce à un logiciel intelligent et collaboratif, offrant une source unique d'informations fiables, une automatisation rationalisée et des analyses exploitables.
Le logiciel de gestion des revenus BluePlanner prend en charge l'ensemble des processus, de la planification opérationnelle annuelle à la planification et à l'exécution des comptes.
Nous sommes là pour vous aider.
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