Tomato Leader NatureSweet Selects UpClear’s Blue RGM to Manage Trade Promotions

NatureSweet, the San Antonio, Texas-based grower behind the leading brand in snacking tomatoes, has selected UpClear’s Blue platform for Trade Promotion Management (TPM). Founded in 1990, NatureSweet is a vertically integrated agriculture company, growing tomatoes, cucumbers, and sweet peppers in company-operated greenhouses and selling exclusively through retail across the United States, Mexico, and Canada. 

Recognizing the Need for a Solution 

As NatureSweet has grown, so has the complexity of managing trade investment across its retail business, a fundamental element of Revenue Growth Management (RGM). The team wanted to build more structure and precision into how funding and spending are planned and tracked on an annual basis, and to put the right foundation in place to support that growth going forward. That meant moving beyond spreadsheets to a dedicated platform built for the job.

Pourquoi ont-ils choisi UpClear ? 

NatureSweet came to the search with a clear set of goals. To start, they wanted to manage trade more proactively, effectively, and efficiently. They also aimed to improve bottom-up sales forecasting and eliminate human error from the process. 

During the evaluation, they found that Blue RGM offered several capabilities to address these needs, including: 

• Top-down target and funding setting, with live roll-up comparisons against bottoms-up plans 

• Account-level volume and spend forecasting, covering both sell-in and sell-out 

• Automatic calculation, rollup, and allocation across customer, product, and time hierarchies, in place of manual spreadsheet entry 

• Promotion calendar and operational planning at the account level 

• Forecasting and reversing accruals for tighter financial control over trade spend 

Together, these gave NatureSweet a way to move funding and spending onto a single platform, replacing the manual reconciliation that had made proactive trade management difficult. For a business built entirely on retail relationships, that shift makes a difference. It gives the team a clearer, earlier view of how trade investment is tracking against plan, rather than reconstructing that picture after the fact.

Foire aux questions

À propos d'UpClear

UpClear est une société de logiciels et l'éditeur d'Blue, une plateforme de gestion des revenus ( intelligence )platform utilisée par les marques de biens de consommation. Nous proposons une solution globale de gestion de la croissance des revenus (Revenue Growth Management), comprenant des fonctionnalités de TPM, TPO, IBP et RGM. Notre mission est de donner aux marques les moyens d'optimiser leurs performances en termes de revenus et le retour sur investissement de leurs actions commerciales grâce à un logiciel intelligent et collaboratif, offrant une source unique de données fiables, une automatisation rationalisée et des informations exploitables.

La plateforme RGM «Blue » ( Intelligence )Platform prend en charge l'ensemble des processus de gestion des revenus, du brut au net : planification opérationnelle annuelle, planification des comptes et exécution. Les solutions s'appuient sur l'analyse de données, l'intelligence artificielle et la gestion des données, qui permettent de relier les équipes et les systèmes d'entreprise.