Nelsons, the global company behind RESCUE Remedy, Bach Original Flower Essences, Spatone, Teetha, and Arnicare, has selected Blue for RGM. Founded in 1860, Nelsons is a family-owned business built on a belief that natural remedies can help people lead healthier, happier lives.
Today, the company is Europe’s oldest and the UK’s largest manufacturer of homeopathic preparations with a strong portfolio of globally recognized brands. As Nelsons continues their journey, this partnership with UpClear marks a new chapter in how the business manages its commercial operations.
In a heavily promoted category like natural health and over-the-counter (OTC) wellness, ROI can easily slip away. Nelsons identified an opportunity to improve margins through pricing & promotion strategy optimization, enabled by a data-led approach. That, in part, meant making the transition from Excel to a dedicated RGM platform.
Nelsons didn’t approach their search with a list of features and functionality they were hunting for. They started with outcomes they hoped to see from their decision: financial control, grip, rigour, governance, process, and insights.
In practice, they needed an end-to-end solution that would give their team a single, clear view of their promotions and allow them to manage the business proactively rather than reactively. As conversations with the UpClear team developed, it became clear that the Blue RGM platform could do more than streamline day-to-day tasks — it could handle the edge cases and unlock the cross-functional collaboration the business was looking for.
Several specific capabilities stood out during the evaluation:
Together, these gave Nelsons confidence that the platform could handle the complexity of their current operation. But perhaps the most important factor was scalability. Nelsons found in the Blue RGM platform a solution that supports expansion over time. It doesn’t just address today’s challenges; it also sets the business up for the next stage of its growth.
UpClear est une société de logiciels et l'éditeur de Blue, une plateforme d'intelligence utilisée par les marques de biens de consommation. Nous proposons une solution globale de gestion de la croissance du chiffre d'affaires, comprenant des fonctionnalités pour la gestion des prix (TPM), la gestion des offres (TPO), la planification intégrée des stocks (IBP) et la gestion de la croissance du chiffre d'affaires (RGM). Notre mission est de donner aux marques les moyens d'optimiser leurs performances en matière de chiffre d'affaires et le retour sur investissement de leurs actions commerciales grâce à un logiciel intelligent et collaboratif, offrant une source unique de données fiables, une automatisation rationalisée et des informations exploitables.
La plateforme Blue RGM Intelligence prend en charge l'ensemble des processus de gestion des revenus, du brut au net : planification opérationnelle annuelle, planification des comptes et exécution. Les solutions s'appuient sur l'analyse de données, l'intelligence artificielle et la gestion des données, qui permettent de relier les équipes et les systèmes d'entreprise.
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