Features

BluePlanner’s new “Simulation” stage of promotions puts the information that’s most important when you’re strategically planning a customer front-and-center, and defers details you do not need at that stage of the process. The focus here are the ways shoppers will see your products (on-shelf, off-shelf displays, and advertisements), the ways you discount price to incentivize purchase, and the sales lift those promotion tactics deliver. BluePlanner then does the work to calculate cost and profitability. Promotions that already exist in BluePlanner are present and can be part of your scenarios.

This new approach to promotions- with an emphasis on quick creation and copy- enables the assembly of an entire promotion catalog in less than an hour for an average brand.

From there, you can compare promo simulations, add them to scenarios, and convert them into TPM promotions where all operational details are added.

BluePlanner Promotion Simulations were designed around three principles:

1. Facilitate a way to initially plan promotions for a period of time (e.g. early in the process for planning the next year) without having to provide ALL of the detail that’s ultimately needed to execute the events.
   
2. To initially plan and compare promotions based how the shopper will see prices and merchandising in the store or online and define the lift resulting from those tactics.
   
3. To initially build an account-level plan in about an hour or less (for an average size brand).