Align sales, operations, finance, and supply chain with one plan that delivers accurate, on-time execution.
Use BluePlanner to define account-level promotional calendars. Specify the customer, products, timeframe (shipments and in-store), attributes, deals, and volume estimates- both sell-out (retail sales) and/or sell-in (shipments).
These generate manufacturer and customer financial statements for the promotion that allows you to forecast the incrementality and ROI of the promotion, view actual results, and compare to other promotions.
Configurable workflow stages enable you to define statuses and approval stages. BluePlanner is designed to exchange data with other systems, either with integrations or downloads/uploads. These exchanges allow you to share information (sales/spending forecasts, price conditions, etc) across interested stakeholders. Import actual sell-in, sell-out and spending to support post event analysis.
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