The bridge between top-down targets and operational account planning, with Scenario Planning that quickly and easily captures assumptions for cost changes, price changes, distribution changes, with terms and promotions. Build multiple scenarios to compare and contrast.
Volume, lift, revenue, spend, and profit are estimated for every promotion simulation and scenario, side by side
Shared data and automation mean no separate inputs, spreadsheets, or maintenance
One process from simulation to scenario to TPM promotion, applied the same way across every account
Group promotion simulations with existing listings, prices, terms, and base volume into scenarios, then compare them side by side. Volume, revenue, cost, and profit roll up automatically, and a simulation can sit in more than one scenario.
Plan promotions around what shoppers will see (on-shelf, off-shelf display, advertising) and the price discount, define the lift, and let the platform estimate cost and profitability. Operational detail waits until execution.
Build and adjust the promotion calendar visually, with agentic AI assisting the creation and comparison of scenarios so the work moves faster.
Plan at the right level of detail for the right point in the process, then convert the chosen scenario into TPM promotions where operational details are added.
A lightweight promotion focused on shopper-facing tactics: merchandising, price discount, and lift. The platform estimates cost and profitability, and operational details are added later when the simulation is converted into a TPM promotion.
A group of promotion simulations combined with listings, prices, terms, and base volume already in the platform. Volume, revenue, cost, and profit are calculated automatically as the mix of pricing and promotional activity changes.
Data is shared across the platform, so there are no separate inputs to maintain and no spreadsheets to administer. Quick creation and copy of simulations builds a full account plan for an average brand in about an hour.
Yes. Simulations and scenarios can be viewed in comparison mode, showing side-by-side projections of sales, spending, net sales, and profit so trade-offs are clear before committing.
It bridges Annual Operating Planning and Account Planning, letting teams plan early at the right level of detail, then push the chosen scenario into TPM promotions for execution.
