When we work with Emerging Brands, we observe a few common dynamics:
These brands have fast growing sales and even faster growing trade spending. They face new challenges that are complicated because manually-maintained spreadsheets and other information sources lack structure and control:
Trade Promotion Management, or TPM, is a type of business system built for the sales process in fast moving Consumer Goods. BluePlanner TPM is UpClear’s contribution to this software category. Here are a few BluePlanner features that are difference makers for Emerging Brands:
BluePlanner TPM adds structure and control to managing promotions, forecasting sales and spending, and validating and clearing deductions. Our “Editions” provide the right capabilities for today, and the ability to grow into more sophisticated features as your needs change.
*Don’t get too attached to this figure… company dynamics and needs vary due to many factors
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