Nelsons, the global company behind RESCUE Remedy, Bach Original Flower Essences, Spatone, Teetha, and Arnicare, has selected Blue for RGM. Founded in 1860, Nelsons is a family-owned business built on a belief that natural remedies can help people lead healthier, happier lives.
Today, the company is Europe’s oldest and the UK’s largest manufacturer of homeopathic preparations with a strong portfolio of globally recognized brands. As Nelsons continues their journey, this partnership with UpClear marks a new chapter in how the business manages its commercial operations.
In a heavily promoted category like natural health and over-the-counter (OTC) wellness, ROI can easily slip away. Nelsons identified an opportunity to improve margins through pricing & promotion strategy optimization, enabled by a data-led approach. That, in part, meant making the transition from Excel to a dedicated RGM platform.
Nelsons didn’t approach their search with a list of features and functionality they were hunting for. They started with outcomes they hoped to see from their decision: financial control, grip, rigour, governance, process, and insights.
In practice, they needed an end-to-end solution that would give their team a single, clear view of their promotions and allow them to manage the business proactively rather than reactively. As conversations with the UpClear team developed, it became clear that the Blue RGM platform could do more than streamline day-to-day tasks — it could handle the edge cases and unlock the cross-functional collaboration the business was looking for.
Several specific capabilities stood out during the evaluation:
Together, these gave Nelsons confidence that the platform could handle the complexity of their current operation. But perhaps the most important factor was scalability. Nelsons found in the Blue RGM platform a solution that supports expansion over time. It doesn’t just address today’s challenges; it also sets the business up for the next stage of its growth.
En UpClear, nuestra misión es ayudar a las marcas de bienes de consumo a maximizar sus ingresos y el rendimiento de sus inversiones comerciales mediante un software inteligente y colaborativo, que ofrece una única fuente de información fiable, una automatización optimizada e información útil para la toma de decisiones.
La plataforma Blue RGM Intelligenceda soporte a los procesos de principio a fin, desde la planificación anual hasta la planificación de cuentas y la ejecución.
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