Consumer Goods in the APAC region is extremely diverse and complex from a distribution and retail perspective. This has direct implications for a successful Trade Promotion Management (TPM) strategy and system.
Markets such as Australia/New Zealand (ANZ) are highly mature and concentrated around modern retail key accounts. Key accounts do exist in other markets such as Indonesia and Japan, but do so alongside large numbers of individual shops and restaurants served by powerful distributors. Serving such a heterogenous market requires a flexible strategy and flexible toolset, not the least of which will be the TPM system itself.
UpClear has made significant investments in BluePlanner’s flexibility to efficiently handle a wide variety of distribution and Promotion scenarios and use cases, making end users’ work as efficient and productive as possible while achieving the return on investment, transparency, and control manufacturers desire as they navigate these challenging times.
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