Good Foods has selected UpClear’s BluePlanner Trade Promotion Management (TPM) to streamline trade spend management, enhance promotional planning, and improve financial visibility. BluePlanner is replacing another platform that was not meeting their needs. The refrigerated food brand, known for its dips, salsas, and guacamoles made with real ingredients, recently launched a five-year growth strategy and sought a TPM solution that could scale with its expanding business.
Good Foods recognized an opportunity to enhance its trade management processes and sought a more intuitive, end-to-end platform to support planning, accruals, and reporting. After exploring various options, BluePlanner TPM was selected for its user-friendly interface, powerful analytics, and seamless integration with their ERP systems, setting the stage for even greater efficiency and growth.
“We’re thrilled to team up with UpClear to enhance visibility and transparency in our trade investments. Our goal is to go beyond just managing budgets and discover new opportunities for growth and stronger customer relationships, powered by the data and insights Blue Planner provides”
Ariel Steffens
Sr. Director Sales Strategy, Good Foods
“UpClear’s continued focus on support and product value were key in Good Foods decision to partner with UpClear. We’ve worked with members of Good Foods team before. We’re very pleased that their experience with BluePlanner and UpClear at other companies gave them the confidence needed to know we were the right partner once again.”
Brian Kolubinskyj
Sales Director, UpClear
UpClear provides software solutions that help Consumer Goods brands improve gross-to-net revenue management. Sales, Operations, Finance, and Accounting from companies in different stages of growth use UpClear’s BluePlanner integrated platform for planning collaboration, visibility, automation, and intelligence. Capabilities for annual operating planning, account planning, and execution help them manage promotions, use trade spending effectively, and understand their business more comprehensively. This helps them succeed in a rapidly changing business landscape.
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