Nichols Plc is a UK-based international soft drinks brand with a portfolio that includes iconic beverages such as Vimto, Feel Good, and Sunkist (UK licensee). With a history dating back to 1908, Nichols has built a reputation for innovation and global growth, distributing products across both the UK and international beverage markets. The company operates a unique model, managing both branded and private-label offerings across retail, wholesale, and out-of-home channels.
To support more efficient, insight-driven trade investment, Nichols partnered with UpClear to deploy the BluePlanner Trade Promotion Management (TPM) platform. They went live on BluePlanner in 2024, enabling centralization of planning, execution, and analysis of promotions across retail accounts. With BluePlanner, Nichols is improving forecast accuracy, streamlining workflows, and ensuring better visibility into promotional performance. This partnership marks a key step in Nichols’ commercial transformation strategy, bringing automation and structure to their promotion planning process.
En UpClear, nuestra misión es ayudar a las marcas de bienes de consumo a maximizar sus ingresos y la rentabilidad de sus inversiones comerciales mediante un software inteligente y colaborativo, que ofrece una única fuente de información fiable, una automatización optimizada e información útil.
El software de gestión de ingresos BluePlanner da soporte a los procesos de principio a fin, desde la planificación operativa anual hasta la planificación y ejecución de cuentas.
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