Client Stories, News

UpClear is excited to announce the addition of UK-based The Compleat Food Group to our family of forward-thinking clients. The company’s brands are a diverse and dynamic lineup of fresh food products including Pork Farms, Wall’s Pastry, Wrights Food Group, The Real Yorkshire Pudding Co., Unearthed, Harvey & Brockless, Vadasz, Squeaky Bean, and Palace Culture. We are proud to support their continued growth with the BluePlanner platform. 

Why Trade Promotion Management Matters 

In a highly competitive and fast-paced market, effective trade promotion management is critical.  For manufacturers this means: 

• Maximizing promotional ROI across a wide variety of retailers and channels. 
• Improving visibility and control over complex trade spend across multiple brands. 
• Streamlining workflows between sales, finance, and marketing teams. 
• Enabling better forecasting and post-event analysis to inform data-driven decisions. 

UpClear’s BluePlanner platform equips teams with the tools they need for effective gross-to-net revenue growth management.  

As The Compleat Food Group continues to scale their brands and reach new customers, we’re honored to provide a platform that supports their strategic goals and empowers their teams to thrive. Welcome to the UpClear community–we’re thrilled to be part of your journey.  

Acerca de UpClear

At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights. 

BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.