Route to Market

Food Service/Pro

Some of your products are sold to Food Service/Pro (Professional) distributors or directly to restaurants, schools, institutions, or other businesses.

Overview

A Food Service or Professional business has different dynamics than retail.  Different SKUs, Long-term rebates, not short-term promotions.  “Operators,” not retailers.  The management of this channel, however, is no less important than retail.  For Food Service/Pro requirements, BluePlanner is deployed with dedicated long-term contract planning.  These can be set up for a variety of planning requirements. Customer and product selections can be simplified, enabling you to- for example- apply a deal to all SKUs in a brand.  Rate or percent deal entry. Volume-based deal tiers. 

The major benefits of incorporating your Food Service/Pro business into BluePlanner is that because it is one platform, there will be just one place to go to understand the performance of your entire business; sales, trade spending, and margins. 

Related Capabilities

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP

Use Cases for Food Service/Pro

Some Clients

Learn how BluePlanner can help at every stage of your businesses growth

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