Growing Brands

Reference Annual Revenue Range: $100-$500M*

Overview

In this category of growth, a pretty significant transformation is taking place.  Your company is out of start-up mode.

  • Your product portfolio is increasing
  • Your team is growing, and you probably are adding pros with experience at other Consumer Goods companies
  • You’re adding business systems like Enterprise Resource Planning (ERP) or Demand Planning

 

Some growing brands have created their own tools/systems to manage sales planning, trade spending, and deductions. Others have invested in a TPM platform.  Some of the dynamics we see in brands in this stage are:

  • Current toolset isn’t meeting your needs — Whether homegrown or another TPM platform, more robust capabilities are needed, and analytical requirements have increased
  • Specialized requirements emerge, like accrual forecasting, single sign-on, snapshots, and currency conversion
  • Tracking customer plans against volume targets and spending budgets has become mission-critical
  • Many sources of customer that need to be consolidated for sales analysis

 

“Growing” brands already using BluePlanner TPM can upgrade to another edition of the TPM service, add analytics, data integration/transformation, or add other services (i.e. TPO, IBP, RGM).  If you’re switching from another set of tools or platform, UpClear’s phased, rapid deployment methodology will get your team started quickly.

Once you’re with UpClear, you can grow into more sophisticated capabilities easily.  We are true Software as a Service (SaaS); one always-growing, global platform through which you access all BluePlanner services.

 

*Don’t get too attached to this figure… company dynamics and needs vary due to many factors

Related Capabilities

IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.

Learn About IBP

TPM

Trade Promotion Management

Supports annual planning, execution, and analysis of accounts.

Learn About TPM

TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.

Learn About TPO

Use Cases for Growing Brands

Managing Customer Business Plans & Approvals

Forecasting Shipments

Creating The Annual Operating Plan (AOP)

Paying Bills and Managing Deductions

Controlling Trade Spending

Forecasting the Trade Spending Accrual

Facilitating Monthly Business Review Meetings

Monitoring Business Initiatives

Features for Growing Brands

Customer data integration

Integration of customers, products, prices, shipments, and deductions from ERP via uploads, SFTP, or Integration Platform

POS & distributor data integration

Integration of point of sale data from syndicated data providers and retailers and/or distributor data via uploads, SFTP, or Integration Platform

Promotion analysis

Promotion analysis

Post Event Analysis

Specialized post event analysis dashboards/reports. Centralized access to actual promotion results.

Simulation

Planning/Forecasting

Long Term Agreements

Promotions

Payments & Deductions

Reporting

Dashboard Analytics

Workflow Approvals

Business Rules & Alerts

Related Resources

Client Stories

Electrolit USA Goes Live on BluePlanner 

Electrolit, the popular electrolyte hydration beverage brand, has gone live on BluePlanner...
Articles

5 Reasons to See What BluePlanner Can Do For Your Business 

If you don’t know BluePlanner, it’s a suite of revenue management tools...
Client Stories

i-Health Supplements Business Team’s Toolkit BluePlanner TPM 

A division of DSM-Firmenich, a leader in nutrition, health, and beauty products,...
Client Stories

Unlocking Profitable Promotions with PEA in BluePlanner

UpClear has worked with King’s Hawaiian, the creator of the “Original Hawaiian...
Client Stories

Accelerating Growth: How BluePlanner TPM Empowers Eagle Food’s Expansion 

Company Background UpClear has proudly worked with Eagle Family Foods Group LLC...
Client Stories

Nature’s Bakery Modernizes With Latest BluePlanner-5

An UpClear client since 2017, Nature’s Bakery upgraded to the latest version of the...
Client Stories

It’s All the Buzz:  Nature Nate’s Selects BluePlanner TPM

UpClear’s BluePlanner Trade Promotion Management (TPM) software solution has been chosen by...
Articles

Establishing Effective IBP Operating Models During Challenging Market Conditions

In an environment of financial pressures, political instability, increased competition, and changing...
Client Stories

TPM is Vital for Vytalogy Wellness

Vytalogy Wellness has chosen UpClear’s BluePlanner Trade Promotion Management (TPM) to enhance...
Articles

Why Base Volume is So Important in Consumer Goods

In Fast Moving Consumer Goods (FMCG) there is a very familiar progression...
Client Stories

BluePlanner TPM is the Right Fit for Electrolit USA

Electrolit USA Selects BluePlanner TPM Dating back to 1950, Electrolit is a...
Articles

Setting Customer Goals with TPM 

Managing Growth Your mission used to be getting on the shelf and...