King Arthur Baking Company is a staple in pantries across the country, known for its high-quality flours, baking mixes, and commitment to sustainability. As a 100% employee-owned business and founding Certified B Corporation, King Arthur stands out for combining strong business performance with a mission-driven approach. UpClear’s partnership with King Arthur began over a decade ago, when they became UpClear’s first U.S. client- a milestone moment for our team and the beginning of a long-standing collaboration.
Since partnering in 2008, King Arthur has used UpClear’s BluePlanner platform to modernize and streamline their sales planning, trade promotion, and deduction management processes. What started with a many years ago, has evolved into a long-term collaboration built on shared values: transparency, sustainability, and impact. With BluePlanner, the King Arthur team has gained better visibility into their trade investments, improved alignment across sales and finance, and enhanced operational efficiency.
Finally, our companies are aligned on our commitment to the environment. King Arthur is a founding Certified B-Corporation, a designation awarded to for-profit companies that verifies a company meets high standards of social and environmental performance, transparency, and accountability. Finally, we are both members of 1% for the Planet. As part of this movement, we each donate a portion of our revenue to organizations that benefit environmental causes. For both UpClear and King Arthur Baking Company, business success is about more than performance- it’s about purpose.
At UpClear, our mission is to empower Consumer Goods brands to maximize revenue performance and trade investment returns through intelligent, collaborative software—providing a single source of truth, streamlined automation, and actionable insights.
BluePlanner Revenue Management software supports end-to-end processes, from Annual Operating Planning to Account Planning and Execution.
