TPM

Trade Promotion Management

BluePlanner Trade Promotion Management (TPM) is an operating system for the Consumer Goods sales cycle. It adds structure, control, and visibility into your sales planning and trade spend management processes.

Key Processes Supported

  • Targets
  • Account Volume & Spend Forecasting​
  • Promotions & Terms
  • Accruals, Payments & Deductions​
  • Financial Control & Auditing​
  • Business Analysis

How Consumer Goods Brands Use BluePlanner TPM

Trade Marketing: Audit & Approve Promos & Terms

Forecast Account Volume & Spending

Trade Marketing: Control Trade Spending

Analyze Business Across Customers/Products​

Trade Marketing: Facilitate Monthly Business Reviews

Trade Marketing: Monitoring Operations & Initiatives

Set Targets/Budgets

Define Customer Listing/Assortment

Set Customer Pricing & Plan Long Term Agreements

Finance: Analyze Account/Product P&Ls for Financial Forecasting

Finance: Forecast & Reverse Accruals

Customer Service: Set Invoice Pricing Conditions

Analyze Account Performance

Establish Promotion Calendar and Operational Details

Establish Account Guardrails

Define Account Funding

Research & Validate Deductions

Categorize Deductions

Acquire Deduction Backup

Analyze Deduction Trends

Actualize Promotions & Terms

Benefits

  • Faster access to deeper and more actionable data, understanding of business performance
  • Consistent approach across your sales team
  • Risk of data corruption or loss eliminated
  • Changes and approvals automatically tracked
  • Actualization of promotions
  • Higher sales & spending forecast accuracy
  • Better control of trade spending
  • Better collaboration on deductions; faster processing, increased recovery of invalid claims

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Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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