Route to Market

Overview

For brands that distribute either fully or partially via Direct Store Delivery (DSD), BluePlaner has specialized account-level promotion planning capabilities that were designed and deployed in conjunction with clients.  One such capability is “shared costs” in promotion planning.  In this use case, the brands split promotional costs with distributors.  Easy to use promotion inputs produce outputs that enable the brand to understand their margin, as well as distributor and retailer margins. 

In addition, BluePlanner Data Services can produce and deliver an output of promotional deals planned and authorized at the account level to your system of choice to send information to hand-held devices used at the store level.