Route to Market

Direct Retailers

You sell to the retailer and ship to their warehouses.

Overview

The most traditional use case in consumer goods.  You ship directly to a retail customer’s warehouse, and they supply their stores.  When the customer is a single banner/division/region, this is very straight forward.  If it is a national account with multiple banners/divisions/regions, you determine if you want to plan at the “corporate” level or if promotion calendars differ in such a way that individual plans are warranted.  BluePlanner is designed to plan sell-in (shipments) and sell-out (point of sale) and import actuals for time series reporting and post event analysis.    

Related Capabilities

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

Use Cases for Direct Retailers

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