Region

North America

UpClear and the BluePlanner platform have worked for Consumer Goods brands in North America since 2007.

Overview

In this region we have grown with more than 50 manufacturers of all sizes- emerging, growing, and established brands. Our customers make products in just about every fast-moving consumer goods category.

Our partners go to market in a variety of ways. Some manage business in just one country, others cross borders in North America or other parts of the world. They sell to national and regional accounts in every channel. Their customers are in the retailer and food service/professional sectors. They sell and negotiate with direct and indirect customers. They ship to warehouses and directly to stores (DSD).

The North American market demands support for this complex mix of requirements and BluePlanner- because of our partnerships- has been built and continues to be enhanced to deliver capabilities that enable brands to efficiently plan and make decisions, improve control of trade funds, and enhance visibility to business performance.

Related Capabilities

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

Use Cases for North America

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