UpClear and the BluePlanner platform have worked for Consumer Goods brands in North America since 2007.
With clients in the United States, Mexico, and Canada, we serve more than 50 manufacturers of all sizes- emerging, growing, and established brands. Our customers make products in just about every fast-moving consumer goods category.
Our partners go to market in a variety of ways. Some manage business in just one country, others cross borders in North America or other parts of the world. They sell to national and regional accounts in every channel. Their customers are in the retailer and food service/professional sectors. They sell and negotiate with direct and indirect customers. They ship to warehouses and directly to stores (DSD).
The North American market demands support for this complex mix of requirements and BluePlanner- because of our partnerships- has been built and continues to be enhanced to deliver capabilities that enable brands to efficiently plan and make decisions, improve control of trade funds, and enhance visibility to business performance.
Back to Nature Foods has selected UpClear’s BluePlanner Trade Promotion Management (T...
Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has s...
Vytalogy Wellness, a modern wellness company formed by merging the brands Natrol and Ja...
iHealth, maker of Culturelle, AZO, Estroven, and other health and wellness brands, has ...
Musco Family Olive Company is an 80-year-old third generation family-owned company that...
Diamond Foods, California-based maker of fresh whole and chopped nuts since 1912, has j...
Boston-based Spindrift Beverage Company has completed both phase 1 and 2 setup of BlueP...
Miyoko’s Creamery, maker of plant-based vegan cheese and butter has completed pha...
Congratulations to S. Martinelli & Company! The Watsonville, CA based maker of Mart...
Tata Consumer Products US – home to brands Eight O’Clock Coffee and Tetley Tea ...
UpClear is proud to be the Premier Sponsor of the Hand Promotion Management 2023 Survey...
Proud Source Water, a breakout aluminum bottled water brand, has gone live with BluePla...
Electrolit, the popular electrolyte hydration beverage brand, has gone live on BluePlan...
Proud Source Spring Water is a new brand on the scene in the highly competitive bottled...
A division of DSM-Firmenich, a leader in nutrition, health, and beauty products, i-Heal...
UpClear has worked with King’s Hawaiian, the creator of the “Original Hawaiian Swee...
Company Background UpClear has proudly worked with Eagle Family Foods Group LLC (“Eag...
About Martinelli’s After issuing an RFP in their search for a Trade Promotion Managem...
UpClear has proudly worked with Nissin since 2022, when BluePlanner was chosen by the N...
An UpClear client since 2017, Nature’s Bakery upgraded to the latest version of&...
Vytalogy Wellness has chosen UpClear’s BluePlanner Trade Promotion Management (TPM) t...
Northern California-based Diamond Foods has begun the process of deploying UpClear...
Lala Mexico, or Grupo Lala, is one of the largest dairy companies in the world. Founded...
Electrolit USA Selects BluePlanner TPM Dating back to 1950, Electrolit is a hydration b...
Managing Growth Your mission used to be getting on the shelf and driving trial. W...
Northern California-based Miyoko’s Creamery has selected BluePlanner Trade Promotion ...
What is the Trade Accrual? The generally accepted accounting principle (GAAP) of ...
Getting Ready for TPM We’ve never heard a company say they would go back to Excel and...
In Consumer Goods, a lot of money is spent on promotions. To actively manage margin whe...
Who knew Coconut Water could be this complex? Vita Coco has grown very rapidly. A...
A true Return-on-Investment (ROI) calculation is the holy grail of promotion key perfor...
Challenges Creating Sales Team’s Input to S&OP Something we hear about cons...
Consumer goods companies adopt Trade Promotion Management (TPM) because they need bette...
The money you spend on promotions -trade spending – is like the kind of tidal wave th...
UpClear is hitting the road this Spring with Repsly & SPAR to present RETEX ‘22, ...
UpClear is proud to announce a new relationship with Boston-based Spindrift Beverage Co...
UpClear is proud to announce the expansion of our relationship with Associated British ...
UpClear is proud to welcome Nissin Foods as a new client! BluePlanner...
A lot of work goes into getting a brand’s product onto a grocery store shelf, especia...
Today marks UpClear’s 15th anniversary. From an idea generated in a small London apar...
On Demand Webinar Replay Consumer Goods brands are approaching or already in ...
Consumer Goods brands are approaching or already in their busiest time of yea...
Why Promotional ROI Matters? Knowing the ROI of an individual promotion is a step...
Consumer Packaged Goods (CPG) manufacturers spend massive amounts of money&nb...
UpClear’s Feature in Dairy Foods Blog UpClear’s Director of Customer Succes...
Ripple Foods is a California-based maker of plant-based dairy alternatives. The co...
…and Why you Need More than a Reason Code In Consumer Goods (CG), a short pa...
Solutions for Top Challenges Facing CPG Companies Change Management is a topic that is ...
UpClear’s Director of Client Success, EMEA, Gabriele Plate is joined by Adam Boot...
UpClear is pleased to announce Bissell Homecare as our newest client in the U...
This session from LEAD Marketing Conference outlines the expectations that participants...
Fast moving consumer goods manufacturers operate in a highly competitive market.&n...
Part Two: Oil In the first post of this two-parter, we looked at the reporting lines an...
Who this is for? This video is high-level information intended for peo...
If you were looking at Trade Promotion Management (TPM) and Trade Promotion Optimizatio...
Each year, Consumer Goods Technology hosts Analytics Unite, a summi...
What is TPM & How does it Help Emerging Brands To many, Trade Promotion Management ...
Managing pricing, promotions, and the trade spending that goes along with it is complic...
Managing pricing, promotions, and the trade spending that goes along with it is complic...
Because trade spending typically grows to a dollar amount equal to 20% of gro...
Off invoice allowances are one of a couple of methods consumer good...
In consumer packaged goods (CPG) there are many data points associated with promotions:...
Promotion calendars are the number one vehicle used by Consumer Packaged Goods (CPG) sa...
Missed Opportunities with Excel If you are a small, growing brand, chances ar...
As our data processing load has grown exponentially ...
UpClear and The Partnering Group joined forces for this on-demand webinar on Change Man...
“We believe UpClear’s BluePlanner solution is a perfect fit for Blue Diamond Gr...
Perfetti Van Melle is a global candy and gum powerhouse which spans 150 countries and r...
In the following video UpClear presents with leadership from client Perfetti van Melle ...
This article focuses on the common types of mechanic and trade investment used around t...
In this two-part post, we will discuss how a Revenue Growth Management (RGM) team can m...
“Master Data”. If you are like most Sales professionals who have worked on a large ...
An Introduction to Promotional Cannibalization This is Part 2 of UpClear’s Series on ...
“60% of trade promotions have a negative ROI!” A commonly quoted statistic that i...
Whether you are considering a Trade Promotion Management system for mature or emerging ...
Whenever a consumer goods brand deploys a solution for trade promotion and optimization...
