Kodiak Switches to BluePlanner Trade Promotion Management (TPM)
Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has s...
In the following video UpClear presents with leadership from client Perfetti van Melle on the rollout of a TPM platform across multiple markets, specifically BluePlanner.
Key points that are addressed are as follows:
Global Trade Spend Challenges
Global Solutions: Using the global template of PVM
Outcomes: The PVM Template to Date
Next Steps for the Global Rollout
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