TPO

Trade Promotion Optimization

Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers.
trade promotion optimization

Key Processes Supported

Post Event Analysis & Volume Decomposition

Customer/Account Level Optimization

Event Level Optimization

Features

Post Event Analysis

Simulation

Benefits

More effective and profitable promotions

Avoid time, effort, and cost attributable to homegrown tool construction and maintenance

Eliminate risk of accidental corruption or deletion

Consistency that enables comparisons across products and customers

Objective information that helps you make good decisions

Related Resources

Articles

5 Reasons to See What BluePlanner Can Do For Your Business 

If you don’t know BluePlanner, it’s a suite of revenue management tools...
Articles

Why Base Volume is So Important in Consumer Goods

In Fast Moving Consumer Goods (FMCG) there is a very familiar progression...
Articles

Requirements to Calculate ROI on Your Promotions

To see our latest thoughts on calculating ROI on your promotions, see...
data management & analytics
Articles

Data Management and Analytics in the New Normal

What to do when you can no longer “trust your gut”?  The...
Articles

TPM & The Full Trade Spend Suite

What is TPM, TPO, IBP, and RGM?  Like any growing business, there...
Articles

Promotional ROI Part 2: Why It’s Important & How to Use It

Why Promotional ROI Matters?  Knowing the ROI of an individual promotion is...

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Management

Supports annual planning, execution, and analysis of accounts.

Learn About TPM

IBP

Integrated Business
Planning​

Provides capabilities to support annual operating plan definition.

Learn About IBP

RGM

Revenue Growth Management​

Facilitates advanced analysis by providing deeper insight into margin opportunities.

Learn About RGM

Learn how BluePlanner makes Trade Promotion Optimization more efficient at any stage, in any market.