Trade Promotion Optimization

Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers.
trade promotion optimization

Key Processes Supported

  • Post Event Analysis & Volume Decomposition
  • Customer/Account Level Optimization
  • Event Level Optimization


Post Event Analysis



  • More effective and profitable promotions
  • Avoid time, effort, and cost attributable to homegrown tool construction and maintenance
  • Eliminate risk of accidental corruption or deletion
  • Consistency that enables comparisons across products and customers
  • Objective information that helps you make good decisions

5 Reasons to See What BluePlanner Can Do For Your Business 

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Why Base Volume is So Important in Consumer Goods

In Fast Moving Consumer Goods (FMCG) there is a very familiar progression from a “sel...

5 Steps to Calculate Promotion ROI

A true Return-on-Investment (ROI) calculation is the holy grail of promotion key perfor...

Data Management and Analytics in the New Normal

What to do when you can no longer “trust your gut”?  The digital analytics rac...

Promotional ROI Part 2: Why It’s Important & How to Use It

Why Promotional ROI Matters?  Knowing the ROI of an individual promotion is a step...

Promotional ROI Part 1: Definitions & Formulas

Consumer Packaged Goods (CPG) manufacturers spend massive amounts of money&nb...

Implementing Revenue Management: Consumer Goods

Solutions for Top Challenges Facing CPG Companies Change Management is a topic that is ...

Post Event Analysis Tutorial with Partner Atheon Analysis

UpClear’s Director of Client Success, EMEA, Gabriele Plate is joined by Adam Boot...

Bringing Clarity at Every Stage of the Journey


Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

Learn how BluePlanner makes Trade Promotion Optimization more efficient at any stage, in any market.

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