Trade Promotion Optimization

Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers.
trade promotion optimization

Key Processes Supported

Post Event Analysis & Volume Decomposition

Customer/Account Level Optimization

Event Level Optimization


Post Event Analysis



More effective and profitable promotions

Avoid time, effort, and cost attributable to homegrown tool construction and maintenance

Eliminate risk of accidental corruption or deletion

Consistency that enables comparisons across products and customers

Objective information that helps you make good decisions

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Bringing Clarity at Every Stage of the Journey


Trade Promotion Management

Supports annual planning, execution, and analysis of accounts.

Learn About TPM


Integrated Business

Provides capabilities to support annual operating plan definition.

Learn About IBP


Revenue Growth Management​

Facilitates advanced analysis by providing deeper insight into margin opportunities.

Learn About RGM

Learn how BluePlanner makes Trade Promotion Optimization more efficient at any stage, in any market.