Key Processes Supported
Post Event Analysis & Volume Decomposition
Customer/Account Level Optimization
Event Level Optimization
Features
Benefits
More effective and profitable promotions
Avoid time, effort, and cost attributable to homegrown tool construction and maintenance
Eliminate risk of accidental corruption or deletion
Consistency that enables comparisons across products and customers
Objective information that helps you make good decisions
Related Resources
Why Base Volume is So Important in Consumer Goods
Requirements to Calculate ROI on Your Promotions
Data Management and Analytics in the New Normal
TPM & The Full Trade Spend Suite
Promotional ROI Part 2: Why It’s Important & How to Use It
Promotional ROI Part 1: Definitions & Formulas
Bringing Clarity at Every Stage of the Journey
Trade Promotion Management
Supports annual planning, execution, and analysis of accounts.
Integrated Business
Planning
Provides capabilities to support annual operating plan definition.
Revenue Growth Management
Facilitates advanced analysis by providing deeper insight into margin opportunities.