Key Processes Supported
Pack Price
Brand Ladders
Price Increase Modelling
Margin Pool Modelling
Trade Terms
Features
Integration of customers, products, prices, shipments, and deductions from ERP via uploads, SFTP, or Integration Platform
Integration of point of sale data from syndicated data providers and retailers and/or distributor data via uploads, SFTP, or Integration Platform
Price elasticity, promotion, externality modelling
Category analyses
Price increase modelling/analyses
Promotion analysis
Margin pool analyses
Benefits
Built off existing BluePlanner TPM customer sales and spending data
Learn how category revenue and profit is structured across customers and competitors
Insight into competitor performance, positioning, and strategy
Ensure clarity of your pack price architecture across customers
Understand margin pool; know the distribution of profit
Understand how price increase are likely to affect your business
Related Resources
Why Base Volume is So Important in Consumer Goods
Kraft-Heinz Japan Upgrades to Latest Version of BluePlanner for Revenue Management
UpClear Takes Five Enterprise Planning Best-in-Class Distinctions from Promotion Optimization Institute
Data Management and Analytics in the New Normal
TPM & The Full Trade Spend Suite
Process Simplification Delivered: Tata Consumer Products
Promotional ROI Part 2: Why It’s Important & How to Use It
Implementing Revenue Management: Consumer Goods
Post Event Analysis Tutorial with Partner Atheon Analysis
What to Expect from a Well-Run Sales Planning & Trade Management Process
Essentials for Creating an Effective RGM-Oriented Organization
Incorporating Advanced Analytics & Machine Learning into an RGM Roadmap
Bringing Clarity at Every Stage of the Journey
Trade Promotion Management
Supports annual planning, execution, and analysis of accounts.
Trade Promotion Optimization
Augment TPM with added intelligence, simulations and reporting capabilities.
Integrated Business
Planning
Provides capabilities to support annual operating plan definition.