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RGM

Revenue Growth Management

Revenue Growth Management facilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.
revenue growth management

Key Processes Supported

  • Pack Price
  • Brand Ladders
  • Brand Ladders
  • Margin Pool Modelling
  • Trade Terms

Features

Customer data integration

POS & distributor data integration

Predictive modelling

Category analyses

Price increase modelling

Promotion analysis

Margin pool analyses

Benefits

  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business
  • Articles

Promotions: Are They Worth the Price?

You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...

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  • Articles

The Strategic Importance of Trade Promotion Management & the Role of TPO and RGM to Enhance Capabilities 

  • August 19th, 2024

Introduction  Trade promotions represent a significant investment for consumer goo...

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  • Client Stories

Kodiak Switches to BluePlanner Trade Promotion Management (TPM)

Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has s...

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  • News

UpClear Expands Go To Market Team to Support Growth

  • April 4th, 2024

  BluePlanner was taken to the market 15 years ago. Over this time, the majority o...

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  • Client Stories

Vytalogy Live on BluePlanner TPM

Vytalogy Wellness, a modern wellness company formed by merging the brands Natrol and Ja...

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  • Client Stories

iHealth is Live on BluePlanner TPM 

  • February 26th, 2024

iHealth, maker of Culturelle, AZO, Estroven, and other health and wellness brands, has ...

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  • Client Stories

Nichols Plc. Picks UpClear for Trade Promotion Management  

  • February 21st, 2024

Nichols Plc, maker of Vimto brand beverages in the United Kingdom, has chosen UpClear B...

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  • Client Stories

Musco Family Olive Company Picks BluePlanner TPM

  • February 13th, 2024

Musco Family Olive Company is an 80-year-old third generation family-owned company that...

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Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

Learn how BluePlanner makes Revenue Growth Management more efficient at any stage, in any market.

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