Revenue Growth Management

Revenue Growth Management facilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.
revenue growth management

Key Processes Supported

  • Pack Price
  • Brand Ladders
  • Brand Ladders
  • Margin Pool Modelling
  • Trade Terms


Customer data integration

POS & distributor data integration

Predictive modelling

Category analyses

Price increase modelling

Promotion analysis

Margin pool analyses


  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business

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Bringing Clarity at Every Stage of the Journey


Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

Learn how BluePlanner makes Revenue Growth Management more efficient at any stage, in any market.

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