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RGM

Revenue Growth Management

Deep-dive pricing, promotion and margin levers to empower strategic decisions that drive profitable growth 

Key Processes Supported

  • Promotion Strategy
  • Trade Terms
  • Pack Price Architecture
  • Analysis
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How Consumer Goods Brands Use BluePlanner RGM

Unlock Hidden Margin Opportunities and Outperform the Competition

Use Cases

Analyze Business Across Customers/Products​

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Strategy Creation

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Ask AI how BluePlanner supports Revenue Growth Management

Benefits

  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business
  • Articles

Executive Summary: 2026 CPG Data Summit in NYC

  • May 26th, 2026
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  • Hidden

FMCG RGM Executive Breakfast RSVP

  • May. 7, 2026
  • London
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  • Articles

Executive Summary: Spring 2026 London FMCG RGM Summit

  • May 20th, 2026
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  • Articles

Introducing the Blue RGM Intelligence Platform

  • May 6th, 2026
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  • News

Causes We Support: FoodRecovery.org

  • May 4th, 2026
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  • News

Causes We Support: Central Park Conservancy 

  • May 4th, 2026
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  • Hidden

FMCG RGM Executive Breakfast

  • May. 7, 2026
  • London
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Panelists from Kimberly-Clark and Perfetti Van Melle at the RGM Summit 2025
  • Articles

Executive Summary – Global vs. Local RGM: Striking the Right Balance

  • April 27th, 2026
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Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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