RGM

Revenue Growth Management

Revenue Growth Management facilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.
revenue growth management

Key Processes Supported

Pack Price

Brand Ladders

Price Increase Modelling

Margin Pool Modelling

Trade Terms

Features

Integration of customers, products, prices, shipments, and deductions from ERP via uploads, SFTP, or Integration Platform

Integration of point of sale data from syndicated data providers and retailers and/or distributor data via uploads, SFTP, or Integration Platform

Price elasticity, promotion, externality modelling

Category analyses

Price increase modelling/analyses

Promotion analysis

Margin pool analyses

Benefits

Built off existing BluePlanner TPM customer sales and spending data

Learn how category revenue and profit is structured across customers and competitors

Insight into competitor performance, positioning, and strategy

Ensure clarity of your pack price architecture across customers

Understand margin pool; know the distribution of profit

Understand how price increase are likely to affect your business

Related Resources

Client Stories

Coty UK goes live with UpClear for Trade Promotions Management

Coty is a world leader in luxury and consumer beauty and is...
Articles

Why Base Volume is So Important in Consumer Goods

In Fast Moving Consumer Goods (FMCG) there is a very familiar progression...
Client Stories

Kraft-Heinz Japan Upgrades to Latest Version of BluePlanner for Revenue Management

The Kraft Heinz Company is the fifth largest food and beverage company...
News

UpClear Takes Five Enterprise Planning Best-in-Class Distinctions from Promotion Optimization Institute 

UpClear has been awarded five “Best-in-Class” distinctions by the Promotion Optimization Institute...
data management & analytics
Articles

Data Management and Analytics in the New Normal

What to do when you can no longer “trust your gut”?  The...
Articles

TPM & The Full Trade Spend Suite

What is TPM, TPO, IBP, and RGM?  Like any growing business, there...
Client Stories

Process Simplification Delivered: Tata Consumer Products

Company Background Tata Consumer Products UK Limited is a £238 Million CPG...
Articles

Promotional ROI Part 2: Why It’s Important & How to Use It

Why Promotional ROI Matters?  Knowing the ROI of an individual promotion is...
Articles

Implementing Revenue Management: Consumer Goods

Solutions for Top Challenges Facing CPG Companies Change Management is a topic...
Articles

Post Event Analysis Tutorial with Partner Atheon Analysis

UpClear’s Director of Client Success, EMEA, Gabriele Plate is joined by Adam...
Articles

What to Expect from a Well-Run Sales Planning & Trade Management Process

This session from LEAD Marketing Conference outlines the expectations that participants should...
Articles

Essentials for Creating an Effective RGM-Oriented Organization

Part Two: Oil In the first post of this two-parter, we looked...

Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Management

Supports annual planning, execution, and analysis of accounts.

Learn About TPM

TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.

Learn About TPO

IBP

Integrated Business
Planning​

Provides capabilities to support annual operating plan definition.

Learn About IBP

No data was found

Learn how BluePlanner makes Revenue Growth Management more efficient at any stage, in any market.