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Kodiak Switches to BluePlanner Trade Promotion Management (TPM)
Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has s...
The digital analytics race has caused Consumer Goods Brands to focus on their ability to access data for better decision-making around commercial strategy and the wider Revenue Management approach.
Assortment Rationalization -> retailers have revised their category management approach to simplify assortments, become more agile and provide more affordable products
Channel Shift -> exponential growth of the online channel, the DTC development and people switching to more affordable store formats have significantly affected the customer/route to market mix and consequently affected profitability for CG companies
Trading Down -> consumers are more and more willing to shift to more affordable brands and options when it comes to essential categories
The above trends accelerated the digital transformation process for Consumer Goods Brands seeking to gain competitive advantage by making information more accessible and build robust analytics at scale for their commercial teams.
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
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