RGM

Revenue Growth Management

Revenue Growth Management facilitates advanced analysis by providing deeper insight into margin opportunities and pricing conduct for own brands and competitors in order to make strategic decisions that drive results.
revenue growth management

Key Processes Supported

Pack Price

Brand Ladders

Price Increase Modelling

Margin Pool Modelling

Trade Terms

Features

Integration of customers, products, prices, shipments, and deductions from ERP

Integration of point of sale data from syndicated data providers and retailers and/or distributor data

Price elasticity, promotion, externality modelling

Category analyses

Price increase modelling/analyses

Promotion analysis

Margin pool analyses

Benefits

Built off existing BluePlanner TPM customer sales and spending data

Learn how category revenue and profit is structured across customers and competitors

Insight into competitor performance, positioning, and strategy

Ensure clarity of your pack price architecture across customers

Understand margin pool; know the distribution of profit

Understand how price increase are likely to affect your business

Related Resources

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Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Management

Supports annual planning, execution, and analysis of accounts.

Learn About TPM

TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.

Learn About TPO

IBP

Integrated Business
Planning​

Provides capabilities to support annual operating plan definition.

Learn About IBP

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