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Nichols Plc. Picks UpClear for Trade Promotion Management  

Musco Family Olive Company Picks BluePlanner TPM

Diamond Foods Aces Trade Promotion with BluePlanner

Spindrift is Live with BluePlanner TPM  

iHealth is Live on BluePlanner TPM 

5 Reasons to See What BluePlanner Can Do For Your Business 

If you don’t know BluePlanner, it’s a suite of revenue management tools made by UpC...

Establishing Effective IBP Operating Models During Challenging Market Conditions

In an environment of financial pressures, political instability, increased competition,...

Why Base Volume is So Important in Consumer Goods

In Fast Moving Consumer Goods (FMCG) there is a very familiar progression from a “sel...

Managing Customer Goals with TPM 

Managing Growth Your mission used to be getting on the shelf and driving trial.  W...

TPM Helps Determine the Trade Accrual

What is the Trade Accrual?  The generally accepted accounting principle (GAAP) of ...

5 Things to Do When You Need TPM 

Getting Ready for TPM We’ve never heard a company say they would go back to Excel and...

How to Calculate Promotion ROI

In Consumer Goods, a lot of money is spent on promotions. To actively manage margin whe...

How Plant-Based Brands Manage Trade Spend

Growing plant-based food and beverage brands have common challenges to plan sales, mana...

5 Steps to Calculate Promotion ROI

A true Return-on-Investment (ROI) calculation is the holy grail of promotion key perfor...

data management & analytics

Data Management and Analytics in the New Normal

What to do when you can no longer “trust your gut”?  The digital analytics rac...

Sweets and Snack Brands Use BluePlanner TPM for Sales Planning & Trade Spend Management 

Sales planning and trade spend management for a Consumer Goods snack category manufactu...

IBP: Helping Sales Teams in S&OP 

Challenges Creating Sales Team’s Input to S&OP  Something we hear about cons...

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