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Route to Market

Visibility through a complex distribution network

UpClear has more than 15 years supporting the variety of client routes to market around the world. The fast-moving consumer goods (FMCG) industry is complex, and BluePlanner has been purpose-built to support planning through different routes.
1

Direct Retail

Retail, Direct

The most traditional use case in consumer goods. You ship directly to a retail customer’s warehouse, and they supply their stores…
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2

Retail Distributors & Indirects

Retail, Distributors & Indirects

When your customer is a Distributor that then sells to Indirect retailers, BluePlanner has extensive capabilities to support sales planning and trade spend management…
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3

Retail Direct Store Delivery (DSD)

Retail, Direct Store Delivery (DSD)

For brands that distribute either fully or partially via Direct Store Delivery (DSD), BluePlaner has specialized account-level promotion planning capabilities…
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4

Food Service

Food Service/Professional

A Food Service business has different dynamics than retail. Different SKUs, Long–term rebates, not short-term promotions. “Operators,” not retailers. The management of this channel, however, is no less important than retail…
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One platform to manage them all.

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