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RGM

Revenue Growth Management

Deep-dive pricing, promotion and margin levers to empower strategic decisions that drive profitable growth 

Key Processes Supported

  • Promotion Strategy
  • Trade Terms
  • Pack Price Architecture
  • Analysis
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How Consumer Goods Brands Use BluePlanner RGM

Unlock Hidden Margin Opportunities and Outperform the Competition

Use Cases

Analyze Business Across Customers/Products​

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Strategy Creation

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Ask AI how BluePlanner supports Revenue Growth Management

Benefits

  • Built off existing BluePlanner TPM customer sales and spending data
  • Learn how category revenue and profit is structured across customers and competitors
  • Insight into competitor performance, positioning, and strategy
  • Ensure clarity of your pack price architecture across customers
  • Understand margin pool; know the distribution of profit
  • Understand how price increase are likely to affect your business
Coworkers reviewing their reporting data with Blue RGM
  • Articles

What Is “Good Enough” Data Quality? 

  • September 15th, 2026
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Person using Blue RGM to build their trade promotion calendar
  • Articles

How to Build an Annual Trade Promotion Calendar for CPG/FMCG

  • September 15th, 2026
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Person using the Blue RGM Accruals module to forecast accruals
  • Articles

How to Manage Trade Promotion Accruals 

  • September 15th, 2026
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  • Articles

How to Manage and Dispute Trade Deductions in CPG

  • September 15th, 2026
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  • Client Stories

NatureSweet Adopts Blue RGM to Bring Insights & Proactive Control to Trade Promotion Management

  • September 11th, 2026
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  • Events

Deduction Summit ’27

  • Feb. 25, 2027
  • Dallas, TX
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  • Articles

Webinar Summary: How AI Is Transforming Deductions in CPG

  • September 1st, 2026
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Nomadic - Yogurt & Oat Bar
  • Client Stories

Nomadic Chooses the Blue RGM Platform to Build Structure Into a Fast-Growing Portfolio

  • August 26th, 2026
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Bringing Clarity at Every Stage of the Journey

TPM

Trade Promotion Managment

Supports annual planning, execution, and analysis of accounts.
Learn About TPM
TPO

Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.
Learn About TPO
IBP

Integrated Business Planning

Provides capabilities to support annual operating plan definition.
Learn About IBP
RGM

Revenue Growth Management

Facilitates advanced analysis by providing deeper insight into margin opportunities.
Learn About RGM

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