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Glossary: “Clearing Up” CPG Jargon

Don’t get confused when it comes to terms and phrases related to CPG Revenue Management. UpClear has made it easy to keep up with the jargon by listing out everything you need to know below. Navigate the world of Consumer Goods with confidence and ease.

Note: In many cases, there are different ways of describing the elements of CPG Revenue Managment. This resource contains UpClear’s definition, but we’ve included cases where multiple labels are present as much as possible.

About UpClear

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion ManagementTrade Promotion OptimizationIntegrated Business Planning, and Revenue Growth Management.    

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