Trade Promotion Management Software

Trade Promotion Management Software supports annual planning, execution, and analysis of accounts, with a full suite of financial and managerial approvals for each activity. CG Manufacturers use these detailed plans to control trade spending and assess the performance of their business.

trade promotion management software

Key Processes Supported

Volume Forecasting​

Terms/Promotions Planning, Evaluation, Approval

Payments & Deductions​

Financial Control & Accruals​

Business Analysis

Bringing Clarity at Every Stage of the Journey


Trade Promotion Optimization

Augment TPM with added intelligence, simulations and reporting capabilities.

Learn About TPO


Integrated Business

Provides capabilities to support annual operating plan definition.

Learn About IBP


Revenue Growth Management​

Facilitates advanced analysis by providing deeper insight into margin opportunities.

Learn About RGM

Learn how BluePlanner makes Trade Promotion Management Software more efficient at any stage, in any market.

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