Trade Promotion Optimization

Trade Promotion Optimization augments TPM with additional intelligence, simulations and advanced reporting capabilities to support the promotion effectiveness mission of CG manufacturers.

Key Processes Supported

Post Event Analysis & Volume Decomposition

Customer/Account Level Optimization

Event Level Optimization

Bringing Clarity at Every Stage of the Journey


Trade Promotion Management

Supports annual planning, execution, and analysis of accounts.

Learn About TPM


Integrated Business

Provides capabilities to support annual operating plan definition.

Learn About IBP


Revenue Growth Management​

Facilitates advanced analysis by providing deeper insight into margin opportunities.

Learn About RGM

Learn how BluePlanner makes Trade Promotion Optimization more efficient at any stage, in any market.

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