Implementing Revenue Management: Consumer Goods

Solutions for Top Challenges Facing CPG Companies

Change Management is a topic that is heavily discussed in many professional capacities. While many conference topics focus on change management in regard to organizational design and pivoting business strategies, we would argue that keeping change management in the forefront of Trade system implementation is paramount in achieving expected ROI.

RGM related systems are especially complex as they intersect across most functions within a company, including at least sales, finance, customer service and demand planning, not to mention they represent a significant budgetary investment. Despite the significant time devoted to such implementations, companies still don’t utilize their RGM system capability as they desire.

UpClear and The Partnering Group came together to focus a discussion specifically on Implementing Revenue Growth Management Systems and the Change Management they require. For any consumer goods brand that is intending to implement a trade promotion management platform, this series had some key findings and insightful discussions, the highlights of which are showcased in the corresponding Implementing RGM Systems & Change whitepaper.

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