Creating a Complete Operating System for Selling in Consumer Goods
TPM, TPO, IBP, and RGM… What’s in a Name? Like any growing business, there ar...
Vytalogy Wellness, a modern wellness company formed by merging the brands Natrol and Jarrow Formulas, is live with UpClear’s BluePlanner Trade Promotion Management (TPM). The company previously managed promotions with spreadsheets and homegrown tools, leading to manual work and outdated data. Use of BluePlanner TPM enables structured, standard planning, greater control, and rich insights.
Kurt Kaiser is Director of Business Development at UpClear: “We share a commitment to efficiency and optimization of the planning process with our partners at Vytalogy. We have great confidence that the availability of faster, deeper reporting is a game changer for them. Congratulations to the team. We are thrilled to take on the next phase of our engagement!”
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. It’s BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
