Kodiak Cakes, maker of whole grain and protein-packed breakfast foods and snacks, has selected UpClear’s BluePlanner Trade Promotion Management (TPM) for sales planning and trade spend management. They are in the process of deploying the solution. Kodiak Cakes chose BluePlanner TPM to replace Vividly, another TPM system that was not meeting their needs.   

With BluePlanner Trade Promotion Management (TPM), UpClear brings over 15 years of experience delivering tested and trusted Software as a Service (SaaS) that is purpose-built for promotion planning, settlement, and forecasting in Consumer Packaged Goods. It boasts a high degree of configurability that facilitates use of the system across the needs of different categories and stages of growth.

Michelle O’Donnell is Senior Director of Business Development at Kodiak Cakes: “We are excited about the clarity that UpClear’s BluePlanner TPM will provide for our sales and cross functional teams at Kodiak. The UpClear deployment team has been very thorough in understanding the intricacies of our complex and ever-growing business and the system is configurable to allow for the easiest user experience.” 

Kurt Kaiser is Senior Director of Marketing at UpClear: “Kodiak is a highly innovative company entering new categories and bringing new products to market every year.  This inevitably results in more complex promotion planning and forecasting.  We’re confident that Kodiak can take advantage of the comprehensive, complete, and flexible capabilities of BluePlanner -particularly in planning and analysis- and that it will support their needs well into the future.”         

About UpClear 

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.