Creating a Complete Operating System for Selling in Consumer Goods
TPM, TPO, IBP, and RGM… What’s in a Name? Like any growing business, there ar...
Coty is a world leader in luxury and consumer beauty and is home to an illustrious roster of cosmetic, skincare, and fragrance brands. Coty’s portfolio includes brands such as Gucci, Philosophy, Marc Jacobs, Burberry, and Kylie Skin, featuring celebrities such as Kendall & Kylie Jenner, Jacob Elordi, Jared Leto, and Miley Cyrus in their campaigns. Coty’s consumer-facing portfolio includes mainstay brands such as COVERGIRL, Rimmel London, Sally Hansen, and Nautica whose products are distributed internationally.
Founded in 1904, by Francois Coty, the company has a rich heritage with a number of acquisitions where the founders pioneered their particular beauty product. Coty continues to grow, not just in sales growth and progress (as seen in their Q2 2023 Reports), but also in leveraging their brand to become platforms for sustainability, inclusion, innovation, natural & plant-based products, and activism. Standing as a publicly traded company with over ten thousand employees, Coty is a powerhouse that has existed for over a century.
Recognizing the complexity of managing, consolidating, and optimizing trade funds across multiple retail channels, and thousands points of sale, Coty ran a thorough software evaluation process in 2021 towards a global rollout. Coty ultimately selected the UpClear BluePlanner solution thanks to its functional capabilities, user-friendly user interface and UpClear’s ability to rollout globally, in partnership with Accenture.
In 2022, the Coty, UpClear and Accenture teams started working together on rolling out in the UK, identified as pilot market. Coty UK have gone live with BluePlanner in Q1 2023 to manage their Trade Investments, Trade Terms and Settlements.
“We are excited to partner with such a prestigious company, expand our experience in the beauty category, and strengthen our position as vendor of choice for global TPM rollouts.”
– Gabriele Plate, Client Services Sr Director, UpClear
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
