Savor Success: BluePlanner Empowers Nissin’s Noodle Empire

nissin noodles

UpClear has proudly worked with Nissin since 2022, when BluePlanner was chosen by the Nissin USA team to transform their sales planning and deduction management processes. Nissin, home to iconic instant noodle brands like Top Ramen, has a wide variety of products and flavors that nourish billions of people around the globe. Nissin has been in business for over 60 years and developed a strong presence in the U.S. in the 1970s. Nissin enlisted the help of UpClear to add structure, control, and analysis that wasn’t possible with prior processes and tools. .


When selecting a TPM solution, user experience was an important factor for Nissin. U.S.-based teams need to be able to clearly plan sales and oversee deduction management processes. Another important capability for the noodle giant was the ability for a TPM solution to integrate data with a partner that was already involved in the deduction management process. It was crucial to seamlessly integrate data for full visibility across teams. Automation of data exchanges between these systems would ensure that deduction settlement and visibility to actual spending was as seamless and efficient as possible. 


BluePlanner’s user-friendly interface provides teams across Nissin departments with access and visibility to centralized information, creating efficient workflows and enhancing productivity. After UpClear and Nissin teams worked together, the deployment of BluePlanner’s TPM solution has been completed, marking the first step towards enabling the noodle brand to meet their trade spend and deduction management goals. 

“BluePlanner gives Nissin enhanced controls, collaboration, and visibility to their trade spend. Supporting this with automation of data feeds ensures ongoing accuracy and streamlines business processes, this is an exciting opportunity and a welcome new partnership between Nissin and UpClear.”

–  Owen Westcott, Deployment Director, UpClear 

Forward Looking 

UpClear is proud to work with Nissin to improve visibility and efficiency across their trade spend and deduction management processes. Nissin has provided exceptional products for over 60 years and continues to set standards in the noodle category. With a modernized TPM solution, Nissin USA will continue to deliver excellence for years to come.  

About UpClear 

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.    

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