Promotions: Are They Worth the Price?
You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...
Congratulations to S. Martinelli & Company! The Watsonville, CA based maker of Martinelli’s Gold Medal® juices have completed the first stage of UpClear’s multi-phase deployment and are now scheduled to train their team to begin planning in BluePlanner TPM.
This first phase focuses on the design, configuration, set up, and testing of planning capabilities. Now complete, the Martinelli’s team can train customer teams and begin account-level sales, promotion, and trade spending forecasting without waiting for completion of the end-to-end deployment process.
Now, work continues on the second stage of setup: configuration and testing of the BluePlanner TPM Payments module; used to create check request payments and clear deductions. The other element for which work continues is automating connections between BluePlanner and Martinelli’s Enterprise Resource Planning (ERP) system.
UpClear is proud to partner with Martinelli’s, another in a long line of great Consumer Goods beverage brands that have put their trust BluePlanner TPM, a proven Software as a Service system for customer planning used by sales, accounting, finance, and demand planning teams.
UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion Management, Trade Promotion Optimization, Integrated Business Planning, and Revenue Growth Management.
You probably know how expensive promotions are for Fast Moving Consumer Good brands (a ...
Introduction Trade promotions represent a significant investment for consumer goo...
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