Client Stories

Quenching Success: Proud Source Spring Water Flows Onto BluePlanner Platform 

Proud Source Water, a breakout aluminum bottled water brand, has gone live with BluePlanner TPM Seed edition from UpClear.  

BluePlanner TPM Seed is a pre-configured, low-cost Trade Promotion Management (TPM) solution designed for Emerging Brands that seek to add structure to promotion planning, and forecasting of sales and spending early in their life cycle. The TPM Seed edition enables brands to go live with the tool immediately, a key factor for Proud Source Water, allowing them to plan for 2024 despite first engaging with UpClear in late 2023.  

BluePlanner TPM Seed allows Proud Source Water to centrally manage volumes, promotions, payment reconciliation (deduction management), and automate reporting of important business performance tracking. This is all delivered in the tested and trusted BluePlanner platform. The Software as a Service (SaaS) structure of BluePlanner enables brands like Proud Source Water to adopt more sophisticated features and data services when they need them.  

Mike Boyd is Chief Sales and Marketing officer at Proud Source Water: “I know how quickly trade spending grows and how complex it becomes.  It is really important to me to have a proper tool in place as we launch and expand distribution of Proud Source Water.  TPM creates visibility into account plans and trade spending that isn’t possible with spreadsheets.  Centralizing this data in BluePlanner creates detailed sales and spending history that will be critical as we grow.” 

About UpClear

UpClear makes software used by Consumer Goods brands to improve the management of sales & trade spending. Its BluePlanner platform is an integrated solution supporting Trade Promotion ManagementTrade Promotion OptimizationIntegrated Business Planning, and Revenue Growth Management

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